6. S3x.com – $13 million (2010)
There’s something about s3x, especially if it’s only three letters that cost a lot. Records show this domain name has been existing since the 90s and has been caught in nasty legal battles for ownership. Clover Holdings was able to acquire the name at an auction in 2010, but the price of $13 million it paid was only a little more than the $11.5 million that the bankrupt owner, Escom LLC, paid for it in 2006.
5. Insure.com – $16 million (2009)
Money always has a ring to it and it is understandable that a site dealing with comprehensive insurance would command a premium price. Insure.com’s former owner has changed its name to Life Quotes after being bought by California-based online marketing company Quin Street.
4. Internet.com – $18 million (2009)
Another Quin Street acquisition is internet.com which it bought from WebMediaBrands for $18 million in cold cash. It is now an ad-free site for the tech trade focusing on ‘technology news, product reviews, and technical advice for IT professionals.’
3. Privatejet.com – $30.1 million (2012)
Privatejet.com was acquired by Atlanta-based Nations Luxury Transportation, LLC from Don’t Look Media Group. One might say the purchase price of $30.1 million is staggering but it’s just in keeping with the ultra-high net worth clients that the website seeks to attract. Privatejet.com is being marketed as a major online medium for jet charter travel and its landing page currently sells flights starting at $1980 per hour.